Align digital printing to your business strategy

The Customer: smallPRINT

Background: From local to global

Established in 1998, smallPRINT writes and prints learning and assessment support resources to assist Registered Training Organisations deliver training and assessment services. Operating out of Adelaide, they supply material to organisations in all capital cities, most country areas, the USA, UK and SE Asia. They are continually updating and adding new products to their range and have also added the ability to customise and personalise their products for clients.

With humble beginnings, smallPRINT's production and operations were conducted out of a spare bedroom and consisted of a comb binder, manual single hole drill machine and a small simplex 8ppm printer. From that single printer, smallPRINT grew rapidly to the point where the business was seeing four million impressions per month, servicing clients located around the globe.

To keep up with their quick expansion, numerous printers of various capabilities and speeds had been purchased to the point where they were running seven 50ppm machines and two 25ppm colour machines, accumulated over four years. In terms of finishing capabilities, they used an offline core finishing process of wire binding and four hole punching with tabs and indexing.

The Challenge

As an existing customer of Ricoh, smallPRINT’s print room consisted of an Aficio MP 9000. The device was well utilised and competently handled the increasing volumes being produced. As smallPRINT’s volume increased, more production devices were installed, including a Ricoh Pro 1356EX, a monochrome 135 impressions per minute production engine with inline finishing capabilities.

However as volumes continued to increase, smallPRINT realised the need for a strategic printing plan and requested Ricoh's help to develop a long-term asset acquisition strategy.

“We were in the market to build our capability and exploring options. Our previous and favourable experience with a trusted, reliable Ricoh Production Specialist was the reason for the initial contact with Ricoh to support our endeavours,” said Lyn Hood, Production Manager for smallPRINT.

smallPRINT required assurance that any equipment purchased would suit their current high quality product materials. In addition, they needed an investment that would allow them to increase production without increasing costs while continuing and improving on the quality finishing and customer service.


The Solution

The Benefits


4 x Ricoh Pro 1356EX monochrome devices
2 x Ricoh Aficio MP C7500 colour devices

  • Improved colour productivity by 66%
  • B&W capability increase of 52%
  • Reduced printing costs by 30%
  • Cost saving of $70K per annum in labour
  • Quicker job turnaround
  • High quality output 


Ricoh’s Better Way

Ricoh proposed to assist smallPRINT move from a mixed light production environment to a true black and white production environment, with Ricoh’s latest range of monochrome devices to offer additional efficiencies. Colour capabilities would also be ramped up appropriately to allow for improved impact and personalisation.

smallPRINT installed two Aficio MP C7500 devices, their first colour machines from Ricoh, enabling them to print quality colour documents and improve printed colour productivity by 66 percent. On top of that, four additional Ricoh Pro 1356EX production monochrome devices have been acquired by smallPRINT to drastically increase their ability to turn jobs around more quickly, eliminating the need for running additional shifts in the print room.

The new machines have allowed smallPRINT to consolidate their production equipment, increasing available floor space while increasing their capacity.

The functionality of the Ricoh devices has had a direct labour saving of $70,000 per year, with a labour saving per order of about $30.00 per hour, due to the increase in speed and finishing capabilities. “The Ricoh machines have increased our black and white printing capacity by 52% and reduced our printing cost by 30%,” added Hood.

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